Google Adwords News - From Google's Official Company Blog

Google Shopping goes global

On May 31, we announced a new initiative to improve our shopping experience over time. We designed this initiative to help shoppers better research purchases, compare different products and their features and prices, and then connect with merchants to make their purchase.

As part of this new initiative, called Google Shopping, we transitioned

...

AdWords Hangout-on-air: Boosting your AdWords campaign with Dynamic Search Ads

Dynamic Search Ads are an efficient new way to target relevant searches with ads generated directly from your website. They generate incremental leads and sales by promoting your business on more commercial queries than you’re reaching today. After a year of refinements and successful beta testing, we recently announced Dynamic Search Ads are

...

Join us for ClickZ Academy’s bid optimization webinar, Choosing the Right Bid Optimization Platform to Drive Paid Search Results

Cross-posted from the DoubleClick Search blog

Search marketing today is changing faster than ever before, and as a result, marketers are increasingly turning to powerful bid optimization platforms to help them scale their keyword bidding and take advantage of new opportunities. However, with so many tools in the market -- including our own DoubleCl

...

Deck the halls with tools for shopping

I love shopping for gifts for my family and friends, but it’s not always easy. Fortunately, the Google Shopping team has built several new tools to help you (and me!) get an early and stress-free start on holiday shopping.

Explore products in 360-degree detail on Google Shopping
Having trouble imagining what a toy actually looks like from the

...

AdWords Editor 9.9 is now available

We're pleased to introduce AdWords Editor version 9.9, now available for Windows and Mac. Changes in this version include Google Display Network updates, import and export improvements, and new campaign settings. Here's an overview of the changes:

Google Display Network updates
Manage your ad group flexible reach settings with the new "Flexible

...

Lighten the load this season with the DoubleClick Search Guide to the Holidays

The busiest shopping days of the holiday season - and a yearly challenge for marketers - are just around the corner. As a search marketer, how do you succeed during this time of the year, to reach the right people with the right message, when it matters?

Starting this week, we will be sharing tips and ideas for getting the most out of AdWords and

...

Google Tag Manager: Webinar, GoPro case study, and product updates

Just over a month ago, we launched Google Tag Manager, a free tool that makes it easy for marketers to add and update website tags—including conversion tracking, site analytics, remarketing and more—with just a few clicks. Since then, we’ve released the product in 35 languages, we’ve added new tagging capabilities for Google Analytics, and we’ve b

...