Google Adwords News - From Google's Official Company Blog

AdSense Tweaks The Big Ad; ‘Frienemy’ DMPs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Big Ad Spam Google has alerted its network of AdSense publishers that, in effect, “You may like the payout for the new 300×600 ad units, but that doesn’t mean you can put a bunch of them on one page.”...

Education and training opportunities this week

With the holidays rapidly approaching, check out our lineup of educational opportunities this week to maximize your advertising effectiveness through the end of the year:

Grab your eggnog for the last Learn with Google webinar of the season. On Wednesday, December 12th at 10:00AM PST, join us for the final

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Google Ramps Up ‘Guaranteed Programmatic’

Since buying supply side platform AdMeld last year, Google has rolled out tools and features designed to appeal to publishers who want to make programmatic work for them, without sacrificing their core direct sales offerings. The company’s pitch is that RTB buyers and sellers don’t have to give up the...

Google Shopping: Promotional Credit and Update to Feed Spec for International Merchants

Last month we announced the international rollout of the new Google Shopping model built on Product Listing Ads . Starting in February 2013, Google Shopping in ten more countries will be transitioning to a new experience built on Product Listing Ads. We believe these changes, and the improved user experience,...

Facebook Exchange Certification Is Elusive for Some RTB Partners

A quick search on Facebook’s Preferred Marketing Developer directory reveals that the number of real-time bidding partners for the Facebook Exchange is 12, three fewer than were announced back in September. What gives? Contrary to appearances, the three missing companies — [x+1], Optimal, and Kenshoo – have not been kicked...

Constructing the ‘Professional Graph’

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Lieber, VP of Business Development at GraphEffect. Advertisers, welcome to the “professional graph.” LinkedIn recently announced the launch of its Ads API, which...

The Mobile Cookie Jar; Consolidation Nation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Mobile Cookie Jar In a new report, the Federal Trade Commission details its latest survey of mobile ads aimed at kids and warns developers that collection practices are far too opaque industry wide. Among other shortcomings, “Parents are...