Google Adwords News - From Google's Official Company Blog

eMarketer Raises Mobile Ad Forecast, Citing Facebook’s Rising Fortunes

Mobile advertising revenue will still make up a small percentage of total media ad spending, according to digital marketing research firm eMarketer, but the industry is growing at a faster rate than the company forecasted only a few months ago. In 2012, mobile ad revenues will account for 2.4 percent...

AdWords Express holiday offer extended for a limited time

Still scrambling to stay ahead of the holidays? We want to help you make the most of the last 2 weeks of the year, so we’re extending our offer to double your AdWords Express investment . Just start using AdWords Express to attract new customers to your U.S. business, and...

New column makes keyword management easier

We recently launched a new keyword column in the search term report to let you see exactly which keywords matched particular search terms. With this information at your fingertips, you can quickly and easily make better keyword and bid management decisions. But don’t take our word for it. We’ll let...

For Belo’s New Digital Marketing Unit, The Keyword Is ‘Standalone’

Last month, local TV broadcast operator Belo Corp. launched its attempt at a pure play digital marketing unit, ScreenShot Digital. The move is similar to ones taken by Time Inc., Gannett, Meredith Corp. and others the last three years. Unlike some of those integrated digital marketing units, Screenshot isn’t being positioned...

‘Early’ Trading Desk Accordant Media Says Market Has Finally Caught Up

When Accordant Media was founded in 2010, co-founders Art Muldoon and Matt Greitzer admit that they thought programmatic media was complex. Two years later, the two executives say there’s even more complexity – but, there’s more opportunity, too. Positioning as an independent trading desk offering service and technology layers for...

Let’s Breathe Some Life Into Programmatic Video

“Brand Aware” is a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem and written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. As consumer adoption of online video continues its rapid ascent, there’s understandable buzz about video’s potential move into the programmatic space...

2013 Predictions: Xaxis Expects New Exchanges From Twitter, Apple

Programmatic media arrived in force this year, and brought with it a few surprises. (Facebook Exchange anyone?) To get a sense of what might be waiting in 2013, we’ve reached out to a number of industry all-stars to answer a single question: “What will happen next year in marketing and...