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Facebook Video Ad Targeting; FTC Eyes ‘Data Brokers’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Is Video-Serious Facebook is briefing agencies on plans to beef up its video ad menu, AdAge reports. Much remains unknown, or undecided, including targeting parameters, pricing and whether ads will autoplay with audio on. According to the story,...

More investments for powerful, flexible, and fast reporting in DoubleClick Search

We recently introduced the availability of instant Floodlight conversion data for automatic, intra-day conversions in all DoubleClick Search reports, to bring you the freshest, most reliable campaign data. This is just one of the ways we’re doubling down in our reporting investments to help you make better decisions as the...

Facebook Fan Acquisition Tougher Amid Facebook’s Engagement Push

Fan acquisition has been a major (and much derided) goal of Facebook advertising campaigns for years, but the door is closing on easy “likes.” A November 21 change to Facebook’s ad creative policies for Page Post Ads has significantly hampered the ability of brands to grow their Facebook audience by...

Whoa Nielsen! Twitter Tie-In, $1.3B Arbitron Deal Shake Up Ratings Game

Nielsen has for years sought ways to measure the interplay of social media activity and TV viewing. Its new “multi-year” deal with Twitter is a tacit acknowledgement that Nielsen can’t close the media measurement loop on its own. There’s a similar observation to made about this morning’s announcement that Nielsen is buying...

TagMan Sees Benefits As Bigger Players Enter Tag Management Space

Jon Baron is CEO of tag management technology firm, TagMan. He recently spoke to AdExchanger about his business and industry trends. AdExchanger: Tag management businesses versus data management platforms (DMPs) – what do you see as the difference today? Is Tagman in the DMP space? JON BARON: Whenever I talk...

Salesforce.com’s Michael Lazerow: Personalization Will Explode Next Year

As part of our year-end coverage, AdExchanger is publishing a variety of perspectives on a single question: “What will happen next year in marketing and advertising that hasn’t happened before?” The below response is from Michael Lazerow, Chief Marketing Officer of Salesforce Marketing Cloud and CEO of Buddy Media. Buddy...

Report: Amazon Preps Self-Serve; Interclick CEO Exits Yahoo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Self-Serve? In Adweek, Tim Peterson puts together a comprehensive piece on Amazon ad strategy plans – including the roll-out a new self-service ad platform in 2013. He writes, “According to trading desk executives with knowledge of Amazon’s plans,...