Google Adwords News - From Google's Official Company Blog

Google To Publishers: Programmatic And Direct Sales Can Cohabitate

Google executives have been banging the drum on “premium programmatic” for months now, calling out the false dichotomy between automated media buys and traditional direct selling. In a discussion with Steve Sullivan, the Interactive Advertising Bureau’s VP of Ad Technology, Scott Spencer, director of Product Management at Google, offered outlines for...

Comic: Demand-Side Platform

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels...

Atlas To Facebook; Contextual Context

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Report: Atlas To Facebook The eagle has landed – almost. Microsoft is announcing the sale of its Atlas ad server to Facebook as early as next week says Ad Age’s Jason Del Ray. He writes, “The acquisition price is...

DSP DataXu Raises $27 Million

DataXu has raised a $27 million round, a hefty chunk though somewhat less than other recent investments in other mature ad tech companies. (AppNexus secured $75 million last month, Rocket Fuel took $50 million in June). Thomvest Ventures led the round and gains a board seat, while current investors Atlas...

Transparency Vs. Performance: Marketers Shouldn’t Have To Choose

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sam Barnett, CEO at Struq. The piece is a response to our recent column, “DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?” Read...

Mobile Games Continue Dominance And Advertisers Take Advantage

Games were the number one app category on the Millennial Media platform throughout 2012, and advertisers in the travel, education, retail, and restaurant industries all leveraged that popularity for their advertising strategies. Overall, 74% of mobile game impressions came from smartphones in the third quarter 2012, and when it came...

Floor Pricing For ‘Supply Partners’; Tablets Aren’t Mobile

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Floor Pricing Fixer Upper On its blog, Yahoo!’s Right Media (RMX) announced enhanced floor pricing capabilities for “supply partners” seeking to sell display advertising through the Exchange. The use of “supply partners” instead of “publishers” is telling. Other than...