Google Adwords News - From Google's Official Company Blog

Price Elasticity: Why Your CPA Is As Broke As A Joke

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, Chief Operating Officer of Nanigans. Not all customers are created equal. And if you are acquiring customers on a CPA basis, you are...

Shoutlet CEO Weaver Sees Big Future For Social Search

Though it’s early days for Facebook Graph Search, some believe the offering has potential to redefine marketing on the Facebook platform. Shoutlet CEO Jason Weaver is one of those. “From Page Likes to Check-ins, we will start to see these social actions carry more value for brands since they give...

Twitter’s Ad API Arrival; Facebook Is The New Broadcast

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Ad API Arrival? For the past three years, Twitter has been saying it’s going to release an advertising API. Well, according to anonymous ad executives who speak to Techcrunch’s Ingrid Lunden, that moment will finally arrive some time...

AdBrite Shutters Exchange, Sale Talks Continue For Marketplace And IP Assets

Ad exchange operator adBrite has ceased operating its exchange, and says it is close to selling off its other assets: namely, its B2B Marketplace directory product and the intellectual property and engineering operations that power it. In essence, this means that adBrite as it has been known — since evolving...

Unified Social Buys PageLever, Newsfeed Analytics Startup

Since the majority of Facebook user attention is focused on the Newsfeed, brands are understandably obsessed with optimizing their content creation around Likes, Comments, and other user in-feed engagements that boost visibility and create fodder for paid media on the platform. With the acquisition of Y-Combinator startup PageLever, Unified Social...

Blackstone’s Allen: Expect More Ad Tech M&A Dealmaking In ‘13 – In Contrast To The Wider Market

Most media industry observers expect to see a another strong year in M&A for the Ad Tech sector. For example, a survey [PDF] of 231 top media/tech executives released last week from media investment bank Jordan, Edmiston Group, Inc. and Econsultancy shows an upward trend in organizations planning an acquisition...

Mobile RTB Overcame Holiday Concerns with a Strong Q4

Mobile advertising gained steam in Q4 thanks to increased interest from advertisers and consumers during the holidays, according to recent data and reports from several mobile advertising platforms. As consumers turned to their phones and tablets more often during the holidays — and as they received new devices as gifts...