Read more http://feedproxy.google.com/~r/ad-exchange-news/~3/1iDksLsL1Q0/
Google Adwords News - From Google's Official Company Blog
Floor Pricing For ‘Supply Partners’; Tablets Aren’t Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Floor Pricing Fixer Upper On its blog, Yahoo!’s Right Media (RMX) announced enhanced floor pricing capabilities for “supply partners” seeking to sell display advertising through the Exchange. The use of “supply partners” instead of “publishers” is telling. Other than...