Google Adwords News - From Google's Official Company Blog

Email Ad Provider Sailthru Raises $19 Million To Build ‘Smart Data’

Investment in all corners of ad tech shows no sign of slowing, but email marketing firms tend to be overshadowed by “big data.” So it’s fitting that as part of Sailthru’s new $19 million second round, the email marketing platform company hopes to generate attention for its set of offerings...

AOL’s Armstrong: ‘Barbell’ Of Marketing And Programmatic Will Lift U.S. Display

AOL’s mix of challenges and improvements to its ad business was clearly represented in its Q4 earnings last Friday. U.S. display revenues slipped 3%, dampening AOL’s triumphal announcement that companywide revenues returned to the plus side after eight long years. AOL CEO Tim Armstrong surveyed the company’s Q4 earnings in...

Capcom Targets Mobile Users Via Social In New Ad Campaign

In its latest advertising campaign, for the new game Devil May Cry, Capcom used targeted social media ads to engage with its audience through mobile devices in the U.K. The campaign included organic tweets and posts on Twitter and Facebook, with the gaming company promoting several specific posts on both...

Google’s ‘Enhanced’ Debate; Retargeting Air Time

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Enhanced Debate On The New York Times’s Bits blog, Claire Cain Miller tackles both sides of the recent mobile ad standardization changes by Google through AdWords – known as enhanced campaigns. After noting Google’s reasoning for the changes, she...

AOL Returns To Revenue Growth, But Global, Domestic Display Looks Dismal

AOL’s Q4 results had a number of positives, not least of which was a return to overall revenue growth for the first time in eight long years. And yet, Q4 saw its display ad dollars slip further, with numbers in that segment flat globally and down 3% in the U.S....

OMG’s Katelman On What Is A Startup?

Steve Katelman, EVP, Omnicom Media Group. took a slightly different tack with our round-up question on “When Is A Startup No Longer A Startup?” From his agency perch, Katelman opted for defining the startup. The “startup” company became famous in the late nineties during the dot.com boom/bust, and even though...

When Is A Startup No Longer A Startup?

When you look around the advertising ecosystem, the ad technology sector is packed with start-ups which are often heavily-backed by venture capitalists willing to make a bit that Company X will be the next Facebook or Google. Yet, over the past few years, some ad tech startups have crossed a...