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Google Adwords News - From Google's Official Company Blog
CEO Nibley Sees ‘Big Data’ And DMPs Impacting Yieldex
Andy Nibley is CEO of Yieldex, a sell-side yield management and analytics firm that has focused on providing publishers insight on their guaranteed inventory. Nibley provided an update to AdExchanger recently about this business. AdExchanger: Why has Yieldex been keeping a low profile in the past year? ANDY NIBLEY: We’ve...