“While small caps like MDC Partners and Sapient have been touting their commerce work for some time and larger agencies have been increasing focus in this area, too, this is the first formal commerce initiative announced by one of the large holding companies. It reminds us of the Vivaki announcement...
PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION
360 Degrees Approach to Online Advertising
Online Advertising - AdExchanger Company News - Feed
Forecasts for real-time bidding are rising for the next several years, after a strong showing in 2012, including participation from major national brands and premium publishers. Market intelligence firm IDC said in October that worldwide RTB-based spending was $1.4 billion in 2011 and forecasted it will rise to $13.9 billion...
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Ali Mirian, General Manager of Ecosystem at Recyclebank. “I can’t help it. It’s in my nature.” These were the final words of the scorpion as he was...