URL:
https://www.spizza.sg
Project Date:
2010
Status:
Ongoing
Description:
Spizza is a well known chain of pizza restaurants in Singapore, offering traditional wood-fired thin-crust pizzas made using the freshest ingredients from Italy. The outlets offer a modern and inviting ambience, and all pizzas are named after Italian women names, the most famous being the Margherita*.
Web Marketing Campaign Objectives:
- Promote Spizza pizza delivery service, which was relatively unknown in Singapore in 2008
- Increase awareness of Spizza pizza restaurants outlets in Singapore
Business Challenges:
- Competition from Singapore industry leaders: Pizza Hut, Dominos Pizza, Canadian 2 for 1.
- Competition from Food & Dining review websites like hungrygowhere, flavor, tripadvisor etc...
Project Execution:
Technical Challenges:
- Original Spizza website not Search Engine Friendly
Project execution:
- Site transfer to Content Management System
- Complete website re-write
- Search Engine Optimisation Campaign- 6 months
- Weekly ranking reporting for all targeted keywords and search engines
- Google Adwords Campaign - Ongoing
- Timed Google Adwords campaign with peak time of day for pizza delivery searches
- KPI follow up through Web Analytics
- Mailing List Optimization
- Social Media Optimization
Testimonials:
Testimonial Coming Soon
In the meantime, check ranking for "pizza restaurant" here.
