URL:
https://www.lavilla.sg
Project Date:
2010
Status:
Ongoing
Description:
La Villa is an Italian restaurant housed within an old school premises in Singapore; it spans over 2000sq feet, comprising of an indoor dining area, an alfresco dining area, a bar, and an open garden.
Web Marketing Campaign Objectives:
- Promote La Villa as a corporate events venue, as the public mainly knows it as a restaurant
- Promote La Villa as a wedding, solemnisation, birthday venue
- Continuous promotion of dining, al fresco, Italian restaurant, brunch venue, with a family and green angle
Challenges:
- A very large demand from the public for wedding, solemnization and birthday venues, as opposed to the more B2B demand for corporate venue (ratio of 1/10)
Project Execution:
Project Execution:
- Google Adwords Campaign - Ongoing
- Implementation of KPI follow up through Web Analytics: request for information and venue reservations
- Management and balancing (eg corporate vs wedding) of traffic driven to website
