E-commerce

URL: https://www.yupeebox.com

Project Date: 2012

Status: Ongoing

Description:

YupeeBox is offering experience gift boxes. The product is similar to the well known Smartbox.
Gift packages offer experiences, which come under 4 different themes: Temptation for 2, Chic Hotels, Adventure, Dinner for 2. The theme and merchant selection will be growing in the near future.

Search Engine Marketing Campaign Objectives:

• Awareness (new product)
• Direct response campaign focused on online sales generation
• Clear tracking of ROI and campaign effectiveness

Project Execution:

SEM campaign challenges:

• Lack of awareness for new product
• A multilingual campaign targeting Hong Kong market in Chinese language.

Project execution:

• Google Adwords Campaign - Ongoing
• KPI (member subscription and online sales) follow up through Web Analytics

Running retargeting display campaigns