URL:
https://www.singaporesprintseries.com
Project Date:
2011
Status:
Completed
Description:
Singapore Sprint Series is one of the most popular multi-sport events in Singapore. It includes an aquathlon, a duathlon, and a series of triathlons, spread out over a period of 3 months.
Web Marketing Campaign Objectives:
- Generate subscriptions to the event through online advertising
Business Challenges:
- A competitive market in Singapore where sports awareness and sports events are booming
Project Execution:
Technical challenges:
- Google Adwords fee were indexed on the number of entries generated, and a very accurate follow-up of KPIs was necessary to provide exact figures on the campaign performance.
- KPI measure included an integration with the external race entry system from activeeurope.
Project execution:
- Performance-based Google Adwords campaign
