URL:
https://www.theorientalist.com
Project Date:
2011
Status:
Completed
Description:
The Orientalist is the largest Persian carpet importer in South East Asia. Despite being a prominent brand in Singapore and the region, its website was not ranking well, and below other smaller competitors.
Web Marketing Campaign Objectives:
- Obtain better organic rankings than local and regional competitors
- Confirm brand leadership by having no 1rankings for core keywords like "persian carpets singapore"
- Bring clients to Singapore and Dubai stores
- Advertise punctual promotions
Project Execution:
Technical Challenges:
- Original TheOrientalist website not Search Engine Friendly
- A very large catalog to transfer (thousands of carpets)
Project execution:
- Site transfer to Content Management System
- Complete website re-write
- Search Engine Optimisation Campaign- 6 months
- Weekly ranking reporting for all targeted keywords and search engines
- Google Adwords Campaign - Ongoing
- KPI follow up through Web Analytics
- Mailing List Optimization
Testimonials:
Testimonial Coming Soon
In the meantime, check ranking for "persian carpets singapore" here.
