E-commerce

URL: https://www.rachelkcosmetics.com

Project Date: 2013

Status: Ongoing

Description:

Rachel K Cosmetics is an onine store focusing on the up and coming CC Cream (Color Control), the successor to the popular BB Cream (beauty Balm).

Digital Campaign Campaign Objectives:

• Sell online - worldwide campaign

Business Challenges:

• Exploring new markets (US)
• Gaining brand notoriety
• Competition with established brands (Chanel, Olay, Garnier)

Project Execution: Project execution:

• Google Adwords Search Campaigns - Ongoing
• Display campaigns
• Remarketing campaigns
• KPI (ecommerce revenue and ROI) tracking and monitoring