PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

URL: https://www.metasport.com

Project Date: 2010

Description:

Metasport is a leading Sports Training and Sports Events Management focusing on Triathlon, Swimming, Cycling and Running, in Singapore and Southeast Asia.

Web Marketing Campaign Objectives:

  • Increase Search Engine visibility
  • Expand visibility beyond triathlon related searches to run, swim, cycle related searches

Business Challenges:

  • A competitive market in Singapore where sports awareness and sports events are booming
  • Online competition from the events (races) websites themselves

Project Execution:

Technical Challenges:

  • Original website not Search Engine Friendly

Project execution:

  • Complete website re-write
  • Search Engine Optimisation Campaign- 6 months
  • Weekly ranking reporting for all targeted keywords and search engines
  • KPI follow up through Web Analytics
  • Social Media Optimization

Testimonials:

Testimonial Coming Soon

In the meantime, check ranking for "triathlon singapore" here.