E-commerce

URL: https://www.little-parisians.com

Project Date: 2012

Description:

Little Parisians is a friendly Hong Kong based shop and online store selling branded kidswear. Brands are top kidswear names: Catimini, Kenzo kids, Petit Bateau, IKKS junior, and others. The online store targets Hong Kong, Singapore, Australia, Japan, Korea and other Asian countries.

Search Engine Marketing Campaign Objectives:

• Direct response campaign focused on online sales generation
• Clear tracking of ROI and campaign effectiveness

Project Execution:

SEM campaign challenges:

• Use of protected brands in ads, even though little-parisians is the official online distributor of the brands in Asia
• A multilingual campaign targeting Hong Kong market in Chinese language.

Project execution:

• Google Adwords Campaign - Ongoing
• Creation of multiple landing pages dedicated to each product type (fahion handbags, shoes, lingerie, kidswear etc...)
• KPI (member subscription and online sales) follow up through Web Analytics

Running retargeting display campaigns