URL:
https://www.foxysales.com
Project Date:
2011
Status:
Ongoing
Description:
Foxysales is an exclusive members-only online shopping club in Singapore, organising 24/7 sales of well-known brands and designers at up to a 80% discount.
Web Marketing Campaign Objectives:
- Build and maintain a very large member base as it is the business model of Foxysales.
- Track efficiency (ROI) of specific promotions an campaigns
Business Challenges:
- A very competitive sector in Asia, with other key players, including Groupon
- Knowing the type of fashion/luxury products that will attract member subsription
Project Execution:
Technical Challenges:
- Have multiple campaigns attracting members through different product promotions
Project execution:
- Google Adwords Campaign - Ongoing
- Creation of multiple landing pages dedicated to each product type (fahion handbags, shoes, lingerie, kidswear etc...)
- KPI (member subscription and online sales) follow up through Web Analytics
