URL:
https://www.ldportslogistics.com
Project Date:
2012
Status:
Ongoing
Description:
LD Ports & Logistics is a Louis Dreyfus Armateurs subsidiary specializing in Maritime Logistics and Ports Operations. It designs, builds and operates transhipment vessels and barging infrastructure. Its clients are energy and mining companies, with typical missions being transhipping coal from land (where mines are) to ships.
Search Engine Marketing and Display Campaign Objectives:
- Identify new clients worldwide
- Sales cycle are typically long (more than a year) therefore project KPI are leads, not contract sign
Project Execution:
Business Challenges:
- Split budgets and bid prices depending on geography, as there are large regional discrepencies for this market
Project execution:
- Search Engine Marketing Campaign: Google Adwords
- Display campaign Google Adwords
- Retargeting campaign
- KPI (potential client/distributor inquiry and sample request) follow up through Web Analytics
- Using data from Google Analytics and third party Tracking vendors
- Algorithm bidding using Acquisio PPC campaign management software
