URL:
https://www.globalmeteocean.com
Project Date:
2011
Status:
Ongoing
Description:
Global MeteOcean is a leading provider in the field of weather support for several industries. Its vocation is to provide a complete range of real-time specific and customized meteorological support in marine or land environments. Clients are mainly aerospace, shipping, sports, insurance industries.
Web Marketing Campaign Objectives:
- Make use of the Internet to attract leads and generate industry contracts
Business Challenges:
- A global industry with very strong online competition from generic regional or national meteorological services
Project Execution:
Technical Challenges:
- Targeting a worldwide B2B clientele
- Competing with Regional and National meteorological services, themselves B2C websites with a very strong web presence
- A good undestanding of the technology used by (waverider buoys, WRF, SWAN model) Global Meteocean in order to write relevant content.
- A good understanding of the search team used by professionals as opposed to the public looking at weather forecast (eg "shipping weather routing" as opposed to "weather forecast".
Project execution:
- Significant web content content re-write
- Search Engine Optimisation Campaign- 6 months
- Weekly ranking reporting for all targeted keywords and search engines
- Google Adwords Campaign - Ongoing
- KPI follow up through Web Analytics
- Professional social media marketing: Vertical directory identification and subscription
