Search Engine Land

Google Starting to Bring Travel Assets Together

Following its acquisition of travel software and data provider ITA Google’s flight and hotel search products have offered novel elements and isolated useful features, but have mostly failed to live up to the promise of “innovation” that Google used as justification for the...

Please visit Search Engine Land for the full article.

...

The Most Common Misconception Of 2012: Display Looks Like Search

The most common misconception over the past year has been the commonly heard statement, display looks like search. While we have all heard this a number of times (albeit it might be partially true) it’s largely based on one main factor: the rise of the auction-based marketplace in display. However,... ...

The Value Proposition Test: What Is Your Page’s Caption?

There is nothing more important to your search success than your value proposition. Go ahead. Click away. I know you probably don’t spend much of your time on such things. It’s all keywords and copy, copy and keywords. Yet, keywords and ad copy only get you so far. For your visitors,... ...

Google Running Feedback Experiment That’s Similar To Human Quality Rater Test

Google has long asked searchers to provide feedback on the quality of its search results, and often runs a number of tests aimed at encouraging such feedback. The latest such experiment, which seems to have been live for at least a month or so, is a bit different because it...

SearchCap: The Day In Search, December 18, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FTC Ruling On Google Anti-Trust Issues Expected Tomorrow; EU Expects Settlement Offer Next Month The European Union appears to be closer to agreement with Google...

Please...

SPONSOR MESSAGE: How Adobe Optimizes Its Billion-Dollar Website

This guide reviews: How Adobe fights cart abandonment Adobe’s redesigned checkout page that drove a 40% increase in sales How to make relevant content findable for your visitors Download now »...

FTC Ruling On Google Anti-Trust Issues Expected Tomorrow; EU Expects Settlement Offer Next Month

The European Union appears to be closer to agreement with Google about anti-trust concerns relating to search, while AllThingsD reports that the expected US Federal Trade Commission ruling will come tomorrow. Multiple sources are reporting that the EU and Google are nearing an agreement, with the...

Please visit Search Engine...