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Search Engine Land

Mobile Search Beyond Google: In App Search Tools

A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile search market share to Bing. But, there’s more to mobile search than just Google and Bing. The app stores for iOS, Android and Windows offer countless of downloadable...

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imageimageMobile Search Beyond Google: In App Search ToolsimageMobile Search Beyond Google: In App Search ToolsMobile Search Beyond Google: In App Search Tools...

90% Of Google Webmaster Messages Are Regarding Black Hat Issues

In a recent video by Google’s head of search spam, Matt Cutts said that 90% of the messages sent out via Google Webmaster Tools are related to black hat issues. Whereas only 3% of those messages were specifically about unnatural links. This video response comes in response to many webmasters...

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imageimage90% Of Google Webmaster Messages Are Regarding Black Hat Issuesimage90% Of Google Webmaster Messages Are Regarding Black Hat Issues90% Of Google Webmaster Messages Are Regarding Black Hat Issues...

Making The Case For Adding Deep Content To Large E-Commerce Sites

Large e-commerce sites present some interesting challenges, and finding ways to build up unique content on the site is one of the toughest. I recently was able to witness a case study situation, and will today share the findings from that. Like any other company, the management team in a large...

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imageimageMaking The Case For Adding Deep Content To Large E-Commerce SitesimageMaking The Case For Adding Deep Content To Large E-Commerce SitesMaking The Case For Adding Deep Content To Large E-Commerce Sites...

7 Tips To Avoid High Bounce Rates On Landing Pages

Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having...

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imageimage7 Tips To Avoid High Bounce Rates On Landing Pagesimage7 Tips To Avoid High Bounce Rates On Landing Pages7 Tips To Avoid High Bounce Rates On Landing Pages...

Should You Count Ratings Out In Google Local Rankings?

For years now, there has been some discrepancy between statements from Google Local engineers and general optimization advice from some local search marketers where reviews and ratings are concerned. So, what’s the skinny? Rating values may simply not affect your rankings. Read on to see why....

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imageimageShould You Count Ratings Out In Google Local Rankings?imageShould You Count Ratings Out In Google Local Rankings?Should You Count Ratings Out In Google Local Rankings?...

Last Call: Attend Search Engine Land’s Social Media Conference this Wednesday in Las Vegas

Time is running out! Search Engine Land’s SMX Social Media Marketing is this Wednesday and Thursday in Las Vegas. Register now! Attend SMX Social Media Marketing and you’ll get proven tactics to increase engagement with current followers, introduce your brand to new people, optimize your paid...

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imageimageLast Call: Attend Search Engine Land’s Social Media Conference this Wednesday in Las VegasimageLast Call: Attend Search Engine Land’s Social Media Conference this Wednesday in Las VegasLast Call: Attend Search Engine Land’s Social Media Conference this Wednesday in Las Vegas...

When Google News Fails, Here’s How To Fix It

In today’s world of instant gratification, with Twitter often “scooping” traditional news sources, we still turn to professional journalists for accurate, timely news, and confirmation of the events that transpired. While “breaking” news offers instant awareness, we...

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imageimageWhen Google News Fails, Here’s How To Fix ItimageWhen Google News Fails, Here’s How To Fix ItWhen Google News Fails, Here’s How To Fix It...