Search Engine Land
Reflections On Real-Time Bidding Search Retargeting In 2012
Looking back, 2012 was a big year for both real-time bidding (RTB) as well as search retargeting. According to a recent report by eMarketer, RTB display ad spend was estimated to grow 98% in 2012 from 2011 levels. My guess is that many in our industry (me included) feel that...