Adweb360

Ceetiz is a travel industry player similar to Viator, selling holiday tours, packages and excursions to holiday makers planning trips to most of the poplular tourist destinations in the world. It has a similar offer to Viator. All packages are sold online. It relies solely on Search Engine Marketing for traffic generation.

Search Engine Marketing (SEM) Campaign Objectives:

• Sell packages online
• Reach target ROIs as per client's objectives

Business Challenges:

• A competitive space, with large horizontal players and local operators competition
• Manage the critical balance between ROIs and revenue

Rachel K Cosmetics is an onine store focusing on the up and coming CC Cream (Color Control), the successor to the popular BB Cream (beauty Balm).

Digital Campaign Campaign Objectives:

• Sell online - worldwide campaign

Business Challenges:

• Exploring new markets (US)
• Gaining brand notoriety
• Competition with established brands (Chanel, Olay, Garnier)

Singapore Sprint Series is one of the most popular multi-sport events in Singapore. It includes an aquathlon, a duathlon, and a series of triathlons, spread out over a period of 3 months.

Web Marketing Campaign Objectives:

• Generate subscriptions to the event through online advertising

Business Challenges:

• A competitive market in Singapore where sports awareness and sports events are booming

Hediard is a famous French deluxe catering and delicassy brand created by Ferdinand Hediard in Paris in 1854. In Singapore, it has several distribution outlets for the Paris made delicacy and a cafe restaurant in the center of the city.

Web Marketing Campaign Objectives:

• Specifically promote the Corporate gift and hampers part of the business, which is not reaching its maximum potential.

Challenges:

• Hediard is getting known in Singapore, but its offer in terms of gift baskets and hampered is little known from the general public in Singapore, even less from the corporate audience.