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 360 Degrees Approach to Online Advertising


Magic Concepts is the official licensee for promotional Magic cubes and Rubik's Cubes. These 3D promotional objects are marketing tools to grow businesses and create brand awareness and stickiness.
Magic Concepts business is typically B2B, with clients who are either corporates or distributors worldwide.

Search Engine Marketing and Display Campaign Objectives:

  • Leads: Identify new Distributors and Corporate clients
  • Direct response campaign focused on online sales generation
  • Audience targeting through building remarketing lists
  • Analytical tracking of ROI and campaign KPIs follow-up
  • Cross channel reporting


The Orientalist is the largest Persian carpet importer in South East Asia. Despite being a prominent brand in Singapore and the region, its website was not ranking well, and below other smaller competitors.

Web Marketing Campaign Objectives:

  • Obtain better organic rankings than local and regional competitors
  • Confirm brand leadership by having no 1rankings for core keywords like "persian carpets singapore"
  • Bring clients to Singapore and Dubai stores
  • Advertise punctual promotions


LD Ports & Logistics is a Louis Dreyfus Armateurs subsidiary specializing in Maritime Logistics and Ports Operations. It designs, builds and operates transhipment vessels and barging infrastructure. Its clients are energy and mining companies, with typical missions being transhipping coal from land (where mines are) to ships.

Search Engine Marketing and Display Campaign Objectives:

  • Identify new clients worldwide
  • Sales cycle are typically long (more than a year) therefore project KPI are leads, not contract sign


La Nonna is one of the well know traditional Italian dining restaurants in Singapore. It has several branches in the city, including one in the residential Bukit-Timah area.

Online Advertising (PPC) Campaign Objectives:

  • Promote La Nonna as an Italian restaurant and a brunch place
  • Help La Nonna branch located in residential areas with low traffic to be better known, and attract a neighbourhood resident and family crowd
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