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PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

Description

Little Parisians is a friendly Hong Kong based shop and online store selling branded kidswear. Brands are top kidswear names: Catimini, Kenzo kids, Petit Bateau, IKKS junior, and others. The online store targets Hong Kong, Singapore, Australia, Japan, Korea and other Asian countries.

Search Engine Marketing Campaign Objectives:

  • Direct response campaign focused on online sales generation
  • Clear tracking of ROI and campaign effectiveness
Yupeebox 2012

Description

YupeeBox is offering experience gift boxes. The product is similar to the well known Smartbox.
Gift packages offer experiences, which come under 4 different themes: Temptation for 2, Chic Hotels, Adventure, Dinner for 2. The theme and merchant selection will be growing in the near future.

Search Engine Marketing Campaign Objectives:

  • Awareness (new product)
  • Direct response campaign focused on online sales generation
  • Clear tracking of ROI and campaign effectiveness
Gnossem 2012

Description

Gnossem is an up and coming online store selling luxury fashion from Independent designers. Designers are carefully selected: Laruicci, Bebe, Carrie K, Suede, and others. This classy looking online store targets Singapore, Hong Kong, Australia, Japan, Korea and other Asian countries.

Search Engine Marketing and Display Campaign Objectives:

  • Awareness - banner and text contextual display campaign
  • Direct response campaign focused on online sales generation
  • Audience targeting through building remarketing lists
  • Analytical tracking of ROI and campaign KPIs follow-up
  • Cross channel reporting

Description

Metaman is a new Iron Distance triathlon launched in Bintan (Indonesia) in September 2012. It is positioning itself on the same market as the Ironman brand series of triathlons. The event is one of the first endurance triathlon competitions in Asia. It is targeting participants in the Asia Pacific region (including Australia), Europe and the U.S.

This project will involve a cross channel marketing campaign combining search and display (Google Adwords) and Social Media Marketing (Facebook marketing and advertising).

Search Engine Marketing (SEM) and Display Campaign Objectives:

  • Awareness: it is a new event
  • Direct response campaign to generate race entries
  • Audience targeting through building remarketing lists
  • Analytical tracking of ROI and campaign KPIs follow-up
  • Cross channel (Display - Search - Social) reporting

Social Media (Facebook) Marketing campaign objectives:

  • Find race participants via socio-demographics and interest criteria
  • Generate race entries through traffic to the website
  • Build up fan base for newly created Facebook fan page
  • Get race participants among the newly built facebook community
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