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PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

Metasport 2010

Description

Metasport is a leading Sports Training and Sports Events Management focusing on Triathlon, Swimming, Cycling and Running, in Singapore and Southeast Asia.

Web Marketing Campaign Objectives:

  • Increase Search Engine visibility
  • Expand visibility beyond triathlon related searches to run, swim, cycle related searches

Business Challenges:

  • A competitive market in Singapore where sports awareness and sports events are booming
  • Online competition from the events (races) websites themselves

Description

IBD is a pharmaceutical contract research organization specialized in the digestive tract diseases, notably Inflammatory Bowel Disease (Ulcerative Colitis and Crohn's disease). Its clients are pharmaceutical and food ingredient companies.

Web Marketing Campaign Objectives:

  • Use internet as an additional channel to generate B2B prospects.
  • Increase visibility

Business Challenges:

  • The pharmaceutical industry is a late adopter of Internet
  • Restrictions on what can be advertised in the medical world (in Europe, medicine cannot be advertised for)
  • The main difficulty is to provide visibility and identify searches that come from pharmaceutical professionals and not from patients.

Description

Global MeteOcean is a leading provider in the field of weather support for several industries. Its vocation is to provide a complete range of real-time specific and customized meteorological support in marine or land environments. Clients are mainly aerospace, shipping, sports, insurance industries.

Web Marketing Campaign Objectives:

  • Make use of the Internet to attract leads and generate industry contracts

Business Challenges:

  • A global industry with very strong online competition from generic regional or national meteorological services

Description

Linworld is a growing online language learning and conversation exchange website. It is based on online Skype classes and practice sessions, with a focus on Chinese and English languages.

Web Marketing Campaign Objectives:

  • Create an online presence for this new service

Business Challenges:

  • A very competitive sector online, with big players like Berlitz, Wall Street Institute, British Council etc...
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