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PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

Description


Spizza is a well known chain of pizza restaurants in Singapore, offering traditional wood-fired thin-crust pizzas made using the freshest ingredients from Italy. The outlets offer a modern and inviting ambience, and all pizzas are named after Italian women names, the most famous being the Margherita*.

Web Marketing Campaign Objectives:

  • Promote Spizza pizza delivery service, which was relatively unknown in Singapore in 2008
  • Increase awareness of Spizza pizza restaurants outlets in Singapore

Business Challenges:

  • Competition from Singapore industry leaders: Pizza Hut, Dominos Pizza, Canadian 2 for 1.
  • Competition from Food & Dining review websites like hungrygowhere, flavor, tripadvisor etc...

Description

La Villa is an Italian restaurant housed within an old school premises in Singapore; it spans over 2000sq feet, comprising of an indoor dining area, an alfresco dining area, a bar, and an open garden.

Web Marketing Campaign Objectives:

  • Promote La Villa as a corporate events venue, as the public mainly knows it as a restaurant
  • Promote La Villa as a wedding, solemnisation, birthday venue
  • Continuous promotion of dining, al fresco, Italian restaurant, brunch venue, with a family and green angle

Challenges:

  • A very large demand from the public for wedding, solemnization and birthday venues, as opposed to the more B2B demand for corporate venue (ratio of 1/10)

Description

IBD is a pharmaceutical contract research organization specialized in the digestive tract diseases, notably Inflammatory Bowel Disease (Ulcerative Colitis and Crohn's disease). Its clients are pharmaceutical and food ingredient companies.

Web Marketing Campaign Objectives:

  • Use internet as an additional channel to generate B2B prospects.
  • Increase visibility

Business Challenges:

  • The pharmaceutical industry is a late adopter of Internet
  • Restrictions on what can be advertised in the medical world (in Europe, medicine cannot be advertised for)
  • The main difficulty is to provide visibility and identify searches that come from pharmaceutical professionals and not from patients.

Description

Global MeteOcean is a leading provider in the field of weather support for several industries. Its vocation is to provide a complete range of real-time specific and customized meteorological support in marine or land environments. Clients are mainly aerospace, shipping, sports, insurance industries.

Web Marketing Campaign Objectives:

  • Make use of the Internet to attract leads and generate industry contracts

Business Challenges:

  • A global industry with very strong online competition from generic regional or national meteorological services
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