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 360 Degrees Approach to Online Advertising

Yahoo’s Mayer: Engagement Is Our ‘Number One’ Business Challenge

Yahoo’s Q4 2012 earnings offered more of the same of the still fairly young Marissa Mayer reign: some gains on search (not counting the costs of acquiring traffic) and weak display results. Read the release. The CEO took the opportunity to reiterate her goals and objectives around righting the portal’s...

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