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Google Adwords News - From Google's Official Company Blog
Why Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Exchange Marketplace Management at Microsoft. If you’re a publisher managing a sizable direct-sold, guaranteed-delivery display ads business, you’ve almost certainly been tempted by the prospect of squeezing a...