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Google Adwords News - From Google's Official Company Blog
Super Bowl Ad Viewability: How The Blackout Affected Big Game Ads
The 35-minute power outage at Sunday’s Super Bowl XLVII caused consternation for CBS, the network that broadcast the game. For advertisers, the outcome was mixed, as some lost exposure and at least three fast-acting marketers were able to use Twitter to capture some attention. Looking at it in the context...