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Google Adwords News - From Google's Official Company Blog
Quote: Omnicom CEO John Wren On The Joys Of Audience Fragmentation
“Look, complexity is our friend. There’s no doubt about it, because the more fragmented the market is and the more complex it is in terms of reaching the target audiences, it takes more very, very smart insightful people to accomplish that. That’s a long-term trend, and it continues.” “[The] technological...