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Google Adwords News - From Google's Official Company Blog
PubMatic: ‘Programmatic Reserved’ Spend To Hit $1 Billion Next Year
Google, AppNexus, and PubMatic are all talking up the convergence of guaranteed and non-guaranteed media. The first solutions designed to address this convergence were private exchanges, embraced by many sellers but fewer on the buy side. Now the companies are moving forward on the next wave of features. Among the...