Read more http://feedproxy.google.com/~r/ad-exchange-news/~3/1Y2tW4C30UQ/
Google Adwords News - From Google's Official Company Blog
Partners Drive Video RTB Growth At SpotXChange, Headcount and Bid Volume Spike
Over the last year, video ad marketplace SpotXchange has increased real-time bidding to roughly one-third of its inventory, up from 5% in 2011. This year, SpotXchange CEO Mike Shehan says nearly half its inventory is expected to traded programmatically. While Shehan won’t offer specific dollar amounts, the company says that its...