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Google Adwords News - From Google's Official Company Blog
Newly-Funded Persado Uses Data-Driven Software to Make Language More Effective
Persado, a new data-driven marketing software company spun out from Upstream Systems, raised $15 million in funding led by Bain Capital Ventures, the company announced this week. Founded by CEO Alex Vratskides, Persado developed and sells “marketing persuasion technology,” which uses data and software to determine the most effective marketing...