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Google Adwords News - From Google's Official Company Blog
Kimberly-Clark Q&A: Early Programmatic Display Results ‘Far Exceeded’ Expectations
Like many big companies, Kimberly-Clark ramped up its investment in data-driven display media last year. The personal care giant, whose brands include Kleenex, Kotex, Cottonelle, and Huggies, started looking into a display “desk” a couple years back, and set one up last year in partnership with its media agency, WPP...