Google Adwords News - From Google's Official Company Blog

ValueClick Customers Regard Facebook Exchange As Interesting, But Only ‘Sporadically’

ValueClick CEO John Giuliani was harder on the company’s Q4 2012 performance than the analysts on the company’s earnings call. Though revenues rose a decent 14 percent to nearly $200 million for the period, it was quite a difference from Q4 2011′s 42% gains, which were largely driven by the...

$400 Billion For Online; Marin Software Files For IPO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $400 Billion+ Digital Google SVP Nikesh Arora tosses a juicy number out for the advertising world at All Things D’s conference. Arora stated, “There’s currently about $800 billion in the global advertising market today. That’s a very large number,...

Facebook Refocuses PMD Program On Paid Media, Puts Badge Requests On Ice

Facebook is changing the rules for admittance to its PMD badge program to focus more tightly on paid media. In an email to prospective PMD partners published on Business Insider, it tells applicants they’ll need to prove their knowledge of its ad products and their ability to “influence your clients...

Quote: Omnicom CEO John Wren On The Joys Of Audience Fragmentation

“Look, complexity is our friend. There’s no doubt about it, because the more fragmented the market is and the more complex it is in terms of reaching the target audiences, it takes more very, very smart insightful people to accomplish that. That’s a long-term trend, and it continues.” “[The] technological...

PubMatic: ‘Programmatic Reserved’ Spend To Hit $1 Billion Next Year

Google, AppNexus, and PubMatic are all talking up the convergence of guaranteed and non-guaranteed media. The first solutions designed to address this convergence were private exchanges, embraced by many sellers but fewer on the buy side. Now the companies are moving forward on the next wave of features. Among the...

Scaling Right Media; Facebook Mobile Pennies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Exchange Can Be Larger At The Goldman Sachs Technology conference, Yahoo! CEO Marissa Mayer submitted to questioning on her company’s strategy. In response to a question about Yahoo’s ad tech position she said, “Ad tech is fundamental to...

Newly-Funded Persado Uses Data-Driven Software to Make Language More Effective

Persado, a new data-driven marketing software company spun out from Upstream Systems, raised $15 million in funding led by Bain Capital Ventures, the company announced this week. Founded by CEO Alex Vratskides, Persado developed and sells “marketing persuasion technology,” which uses data and software to determine the most effective marketing...