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 360 Degrees Approach to Online Advertising

Online Advertising - AdExchanger Company News - Feed

Agencies Talk DMP Value: Has The Promise Been Realized?

The Data Management Platform is a widely used and often misunderstood product category — adopted in varying measures by publishers, agencies, and third party data brokers. To get more depth on what a DMP should be and whether marketers are realizing the category’s potential, we asked three agency execs this...

AdExchanger Announces Programmatic I/O Conferences

I am excited to announce that AdExchanger will produce two conferences in 2013 called Programmatic I/O. The events will be held on April 8 in San Francisco and on September 16 in New York City. Programmatic I/O is designed to educate Marketers about the New Normal for Digital Marketing Input/Output....

Facebook’s Open Graph And The Marketer At AllFacebook Conference

In a panel discussion at Tuesday’s AllFacebook Conference, platform providers offered their insights on Facebook’s Open Graph and what marketers should think about when it comes to their social media plans. Facebook describes “Open Graph” on its developer site as helping “people tell stories about their lives with the apps...

Comic: Big Data

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels...

Another Sale Of Atlas; Franken To Revive Location Privacy Bill

Here’s today’s news round-up… Want it by email? Sign-up here. Ever the Bridesmaid Who hasn’t kicked Atlas’ tires? Business Insider reports Facebook has become the latest in a long line of due diligence doers, though talks aren’t necessarily serious. The assumption here is it’s all about the Facebook ad...

Deutsch LA’s Van Praet: Digital Creative Isn’t What You Think

When ad industry discussions turn to data, it’s usually about how to target ads, not create them. But Douglas Van Praet, EVP/group planning director at Deutsch LA, speaking at Wednesday’s ANA Creativity conference, offered up some ideas of how science can influence the artistic side of advertising. Following a presentation...

Kinetic Social Speaks! CEO Says Firm Is Not Epic Media Group Reincarnated

Yesterday we covered a Federal Trade Commission settlement with Epic Media Group over allegations of “history sniffing,” and pointed out that the company had many things in common with a new ad company called Kinetic Social. Those similarities include employees, executives, and website copy. Today Kinetic reached out to AdExchanger...

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