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PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

Description

Senso is one of the well established reputable Italian fine-dining restaurants in Singapore. It is combined with an exclusive and trendy bar. Both venues can host functions, parties and other events.

Web Marketing Campaign Objectives:

  • Promote Senso Ristorante as a corporate events venue, as the public mainly knows it as a restaurant
  • Continuous promotion of the trendy fine-dining, al fresco, romantic, Italian restaurant, Prosecco brunch venue,.

Business Challenges:

  • High competition in the Italian fine-dining sector in Singapore.
  • Online Competition from Food & Dining review websites like hungrygowhere, flavor, tripadvisor etc...

Project Execution

Project Execution:

  • Google Adwords Campaign - Ongoing
  • Implementation of KPI follow up through Web Analytics: request for information and venue reservations
  • Management and balancing (eg corporate vs wedding) of traffic driven to website

Status

Ongoing

Web