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PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

Description

Foxysales is an exclusive members-only online shopping club in Singapore, organising 24/7 sales of well-known brands and designers at up to a 80% discount.

Web Marketing Campaign Objectives:

  • Build and maintain a very large member base as it is the business model of Foxysales.
  • Track efficiency (ROI) of specific promotions an campaigns

Business Challenges:

  • A very competitive sector in Asia, with other key players, including Groupon
  • Knowing the type of fashion/luxury products that will attract member subsription

Project Execution

 Technical Challenges:

  • Have multiple campaigns attracting members through different product promotions

Project execution:

  • Google Adwords Campaign - Ongoing
  • Creation of multiple landing pages dedicated to each product type (fahion handbags, shoes, lingerie, kidswear etc...)
  • KPI (member subscription and online sales) follow up through Web Analytics

Status

Ongoing

Web