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PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

Search Engine Marketing (SEM) Company for e-commerce

Description

Little Parisians is a friendly Hong Kong based shop and online store selling branded kidswear. Brands are top kidswear names: Catimini, Kenzo kids, Petit Bateau, IKKS junior, and others. The online store targets Hong Kong, Singapore, Australia, Japan, Korea and other Asian countries.

Search Engine Marketing Campaign Objectives:

  • Direct response campaign focused on online sales generation
  • Clear tracking of ROI and campaign effectiveness

Project Execution

SEM campaign challenges:

  • Use of protected brands in ads, even though little-parisians is the official online distributor of the brands in Asia
  • A multilingual campaign targeting Hong Kong market in Chinese language.

Project execution:

  • Google Adwords Campaign - Ongoing
  • Creation of multiple landing pages dedicated to each product type (fahion handbags, shoes, lingerie, kidswear etc...)
  • KPI (member subscription and online sales) follow up through Web Analytics

Running retargeting display campaigns

Description

YupeeBox is offering experience gift boxes. The product is similar to the well known Smartbox.
Gift packages offer experiences, which come under 4 different themes: Temptation for 2, Chic Hotels, Adventure, Dinner for 2. The theme and merchant selection will be growing in the near future.

Search Engine Marketing Campaign Objectives:

  • Awareness (new product)
  • Direct response campaign focused on online sales generation
  • Clear tracking of ROI and campaign effectiveness

Project Execution

SEM campaign challenges:

  • Lack of awareness for new product
  • A multilingual campaign targeting Hong Kong market in Chinese language.

Project execution:

  • Google Adwords Campaign - Ongoing
  • KPI (member subscription and online sales) follow up through Web Analytics

Running retargeting display campaigns

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