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PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

Search Engine Marketing (SEM) Company for e-commerce
Gnossem 2012

Description

Gnossem is an up and coming online store selling luxury fashion from Independent designers. Designers are carefully selected: Laruicci, Bebe, Carrie K, Suede, and others. This classy looking online store targets Singapore, Hong Kong, Australia, Japan, Korea and other Asian countries.

Search Engine Marketing and Display Campaign Objectives:

  • Awareness - banner and text contextual display campaign
  • Direct response campaign focused on online sales generation
  • Audience targeting through building remarketing lists
  • Analytical tracking of ROI and campaign KPIs follow-up
  • Cross channel reporting

Project Execution

Business Challenges:

  • Target the exact audience for indie designers, somewhere in between mass market and prominent luxury brand

Project execution:

  • Search Engine Marketing Campaign: Google Adwords
  • Display campaign Google Adwords
  • Retargeting campaign
  • KPI (member subscription and online sales) follow up through Web Analytics
  • Using data from Google Analytics and third party Tracking vendors
  • Algorithm bidding using Acquisio PPC campaign management software

Description

Metaman is a new Iron Distance triathlon launched in Bintan (Indonesia) in September 2012. It is positioning itself on the same market as the Ironman brand series of triathlons. The event is one of the first endurance triathlon competitions in Asia. It is targeting participants in the Asia Pacific region (including Australia), Europe and the U.S.

This project will involve a cross channel marketing campaign combining search and display (Google Adwords) and Social Media Marketing (Facebook marketing and advertising).

Search Engine Marketing (SEM) and Display Campaign Objectives:

  • Awareness: it is a new event
  • Direct response campaign to generate race entries
  • Audience targeting through building remarketing lists
  • Analytical tracking of ROI and campaign KPIs follow-up
  • Cross channel (Display - Search - Social) reporting

Social Media (Facebook) Marketing campaign objectives:

  • Find race participants via socio-demographics and interest criteria
  • Generate race entries through traffic to the website
  • Build up fan base for newly created Facebook fan page
  • Get race participants among the newly built facebook community

Project Execution

Technical Challenges:

  • Third party race entry system (separate website) which required specific Google Analytics setup for proper tracking of registrations (cross-domain tracking)

Business Challenges:

  • A new event/brand in the triathlon world
  • Target a specific audience, triathletes able to run iron distance or half-iron distance triathlons: these athletes are not mainstream triathletes

Project execution:

  • Social Media Marketing: Facebook advertising
  • Search Engine Marketing Campaign: Google Adwords
  • Display campaign Google Adwords
  • Retargeting campaign
  • KPI (member subscription and online sales) follow up through Web Analytics
  • Using data from Google Analytics and third party Tracking vendors
  • Algorithm bidding using Acquisio PPC campaign management software
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