Search Engine Marketing (SEM) Company for e-commerce
Description
Foxysales is an exclusive members-only online shopping club in Singapore, organising 24/7 sales of well-known brands and designers at up to a 80% discount.
Web Marketing Campaign Objectives:
- Build and maintain a very large member base as it is the business model of Foxysales.
- Track efficiency (ROI) of specific promotions an campaigns
Business Challenges:
- A very competitive sector in Asia, with other key players, including Groupon
- Knowing the type of fashion/luxury products that will attract member subsription
Project Execution
Technical Challenges:
- Have multiple campaigns attracting members through different product promotions
Project execution:
- Google Adwords Campaign - Ongoing
- Creation of multiple landing pages dedicated to each product type (fahion handbags, shoes, lingerie, kidswear etc...)
- KPI (member subscription and online sales) follow up through Web Analytics
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Description
Metasport is a leading Sports Training and Sports Events Management focusing on Triathlon, Swimming, Cycling and Running, in Singapore and Southeast Asia.
Web Marketing Campaign Objectives:
- Increase Search Engine visibility
- Expand visibility beyond triathlon related searches to run, swim, cycle related searches
Business Challenges:
- A competitive market in Singapore where sports awareness and sports events are booming
- Online competition from the events (races) websites themselves
Project Execution
Technical Challenges:
- Original website not Search Engine Friendly
Project execution:
- Complete website re-write
- Search Engine Optimisation Campaign- 6 months
- Weekly ranking reporting for all targeted keywords and search engines
- KPI follow up through Web Analytics
- Social Media Optimization
Client Testimonial
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