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PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

Online Advertising (PPC) Agency for Restaurants

Description

Senso is one of the well established reputable Italian fine-dining restaurants in Singapore. It is combined with an exclusive and trendy bar. Both venues can host functions, parties and other events.

Web Marketing Campaign Objectives:

  • Promote Senso Ristorante as a corporate events venue, as the public mainly knows it as a restaurant
  • Continuous promotion of the trendy fine-dining, al fresco, romantic, Italian restaurant, Prosecco brunch venue,.

Business Challenges:

  • High competition in the Italian fine-dining sector in Singapore.
  • Online Competition from Food & Dining review websites like hungrygowhere, flavor, tripadvisor etc...

Project Execution

Project Execution:

  • Google Adwords Campaign - Ongoing
  • Implementation of KPI follow up through Web Analytics: request for information and venue reservations
  • Management and balancing (eg corporate vs wedding) of traffic driven to website

Description

Hediard is a famous French deluxe catering and delicassy brand created by Ferdinand Hediard in Paris in 1854. In Singapore, it has several distribution outlets for the Paris made delicacy and a cafe restaurant in the center of the city.

Web Marketing Campaign Objectives:

  • Specifically promote the Corporate gift and hampers part of the business, which is not reaching its maximum potential.

Challenges:

  • Hediard is getting known in Singapore, but its offer in terms of gift baskets and hampered is little known from the general public in Singapore, even less from the corporate audience.

Project Execution

Technical challenges:

  • Be accurate enough to only attract B2B corporate gift visits and avoid general birthday/wedding/birth gift traffic

Project Execution:

  • Google Adwords Campaign - Ongoing
  • Implementation of KPI follow up through Web Analytics: request for information and purchase
You are here Online Advertising (PPC) Agency for Restaurants