Adweb360

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Spizza is a well known chain of pizza restaurants in Singapore, offering traditional wood-fired thin-crust pizzas made using the freshest ingredients from Italy. The outlets offer a modern and inviting ambience, and all pizzas are named after Italian women names, the most famous being the Margherita*.

Web Marketing Campaign Objectives:

• Promote Spizza pizza delivery service, which was relatively unknown in Singapore in 2008
• Increase awareness of Spizza pizza restaurants outlets in Singapore

Business Challenges:

• Competition from Singapore industry leaders: Pizza Hut, Dominos Pizza, Canadian 2 for 1.
• Competition from Food & Dining review websites like hungrygowhere, flavor, tripadvisor etc...

La Villa is an Italian restaurant housed within an old school premises in Singapore; it spans over 2000sq feet, comprising of an indoor dining area, an alfresco dining area, a bar, and an open garden.

Web Marketing Campaign Objectives:

• Promote La Villa as a corporate events venue, as the public mainly knows it as a restaurant
• Promote La Villa as a wedding, solemnisation, birthday venue
• Continuous promotion of dining, al fresco, Italian restaurant, brunch venue, with a family and green angle

Challenges:

• A very large demand from the public for wedding, solemnization and birthday venues, as opposed to the more B2B demand for corporate venue (ratio of 1/10)