• Full Screen
  • Wide Screen
  • Narrow Screen
  • Increase font size
  • Default font size
  • Decrease font size


 360 Degrees Approach to Online Advertising

Online Advertising (PPC) Agency for Restaurants


Spizza is a well known chain of pizza restaurants in Singapore, offering traditional wood-fired thin-crust pizzas made using the freshest ingredients from Italy. The outlets offer a modern and inviting ambience, and all pizzas are named after Italian women names, the most famous being the Margherita*.

Web Marketing Campaign Objectives:

  • Promote Spizza pizza delivery service, which was relatively unknown in Singapore in 2008
  • Increase awareness of Spizza pizza restaurants outlets in Singapore

Business Challenges:

  • Competition from Singapore industry leaders: Pizza Hut, Dominos Pizza, Canadian 2 for 1.
  • Competition from Food & Dining review websites like hungrygowhere, flavor, tripadvisor etc...

Project Execution

Technical Challenges:

  • Original Spizza website not Search Engine Friendly

Project execution:

  • Site transfer to Content Management System
  • Complete website re-write
  • Search Engine Optimisation Campaign- 6 months
  • Weekly ranking reporting for all targeted keywords and search engines
  • Google Adwords Campaign - Ongoing
  • Timed Google Adwords campaign with peak time of day for pizza delivery searches
  • KPI follow up through Web Analytics
  • Mailing List Optimization
  • Social Media Optimization

Client Testimonial

Testimonial Coming Soon

In the meantime, check ranking for "pizza restaurant" here.


La Villa is an Italian restaurant housed within an old school premises in Singapore; it spans over 2000sq feet, comprising of an indoor dining area, an alfresco dining area, a bar, and an open garden.

Web Marketing Campaign Objectives:

  • Promote La Villa as a corporate events venue, as the public mainly knows it as a restaurant
  • Promote La Villa as a wedding, solemnisation, birthday venue
  • Continuous promotion of dining, al fresco, Italian restaurant, brunch venue, with a family and green angle


  • A very large demand from the public for wedding, solemnization and birthday venues, as opposed to the more B2B demand for corporate venue (ratio of 1/10)

Project Execution

Project Execution:
  • Google Adwords Campaign - Ongoing
  • Implementation of KPI follow up through Web Analytics: request for information and venue reservations
  • Management and balancing (eg corporate vs wedding) of traffic driven to website
You are here Online Advertising (PPC) Agency for Restaurants