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PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

Description

Global MeteOcean is a leading provider in the field of weather support for several industries. Its vocation is to provide a complete range of real-time specific and customized meteorological support in marine or land environments. Clients are mainly aerospace, shipping, sports, insurance industries.

Web Marketing Campaign Objectives:

  • Make use of the Internet to attract leads and generate industry contracts

Business Challenges:

  • A global industry with very strong online competition from generic regional or national meteorological services

Project Execution

 Technical Challenges:

  • Targeting a worldwide B2B clientele
  • Competing with Regional and National meteorological services, themselves B2C websites with a very strong web presence
  • A good undestanding of the technology used by (waverider buoys, WRF, SWAN model) Global Meteocean in order to write relevant content.
  • A good understanding of the search team used by professionals as opposed to the public looking at weather forecast (eg "shipping weather routing" as opposed to "weather forecast".

Project execution:

  • Significant web content content re-write
  • Search Engine Optimisation Campaign- 6 months
  • Weekly ranking reporting for all targeted keywords and search engines
  • Google Adwords Campaign - Ongoing
  • KPI follow up through Web Analytics
  • Professional social media marketing: Vertical directory identification and subscription

Status

Ongoing

Web