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PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

Description

La Villa is an Italian restaurant housed within an old school premises in Singapore; it spans over 2000sq feet, comprising of an indoor dining area, an alfresco dining area, a bar, and an open garden.

Web Marketing Campaign Objectives:

  • Promote La Villa as a corporate events venue, as the public mainly knows it as a restaurant
  • Promote La Villa as a wedding, solemnisation, birthday venue
  • Continuous promotion of dining, al fresco, Italian restaurant, brunch venue, with a family and green angle

Challenges:

  • A very large demand from the public for wedding, solemnization and birthday venues, as opposed to the more B2B demand for corporate venue (ratio of 1/10)

Project Execution

Project Execution:
  • Google Adwords Campaign - Ongoing
  • Implementation of KPI follow up through Web Analytics: request for information and venue reservations
  • Management and balancing (eg corporate vs wedding) of traffic driven to website

Status

Ongoing

Web