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PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

Description


Spizza is a well known chain of pizza restaurants in Singapore, offering traditional wood-fired thin-crust pizzas made using the freshest ingredients from Italy. The outlets offer a modern and inviting ambience, and all pizzas are named after Italian women names, the most famous being the Margherita*.

Web Marketing Campaign Objectives:

  • Promote Spizza pizza delivery service, which was relatively unknown in Singapore in 2008
  • Increase awareness of Spizza pizza restaurants outlets in Singapore

Business Challenges:

  • Competition from Singapore industry leaders: Pizza Hut, Dominos Pizza, Canadian 2 for 1.
  • Competition from Food & Dining review websites like hungrygowhere, flavor, tripadvisor etc...

Project Execution

Technical Challenges:

  • Original Spizza website not Search Engine Friendly

Project execution:

  • Site transfer to Content Management System
  • Complete website re-write
  • Search Engine Optimisation Campaign- 6 months
  • Weekly ranking reporting for all targeted keywords and search engines
  • Google Adwords Campaign - Ongoing
  • Timed Google Adwords campaign with peak time of day for pizza delivery searches
  • KPI follow up through Web Analytics
  • Mailing List Optimization
  • Social Media Optimization

Status

Ongoing

Web

Client Testimonial

Testimonial Coming Soon

In the meantime, check ranking for "pizza restaurant" here.

You are here Online Advertising (PPC) Agency for Restaurants Spizza Pizza Restaurant and Delivery